This course offers an introduction to the purposes and methods of graphic design. You will gain a fundamental understanding of the elements and principles of visual communication. You will learn the basics of communicating with type and image, color theory, studio practices and print production. The knowledge gained in this course will enhance your abilities to produce designed materials such as logos, advertisements, brochures, posters and newsletters.

• Learn the purposes and methods of graphic design
• Understand the basic elements and principles of visual communication
• Explore and solve visual problems
• Understand relationships between form and content and expand on concept and meaning
• Build knowledge of the design process

Prerequisite: Illustrator Essentials or equivalent knowledge.